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Visit our showroom: Unit 4, Fenton Industrial Estate, Stoke-on-Trent, ST4 2ST
Your Information Matters

Privacy Policy

This Privacy Policy explains how Chimney Sweep Fireplaces & Stoves collects, uses, stores and protects your personal information when you visit our website, contact us, make an enquiry or purchase from us.

Last updated: August 2026
01

Who We Are

This website is operated by:

Karl Alcock
Chimney Sweep Fireplaces & Stoves
Unit 4, Fenton Industrial Estate,
Stoke-on-Trent, ST4 2ST,
United Kingdom

Email: sweepandstoves@mail.com
Telephone: 07415 283865

For the purposes of UK data protection law, Chimney Sweep Fireplaces & Stoves is responsible for deciding how and why your personal information is used.

02

Information We May Collect

Depending on how you use our website and services, we may collect:

  • Your name
  • Email address
  • Telephone number
  • Billing and delivery address
  • Postcode
  • Order and purchase details
  • Chimney sweep, stove or installation enquiry details
  • Messages or information you send to us through forms, email, telephone or social media
  • IP address, browser type and device information
  • Website usage and cookie information
  • Marketing and advertising interaction data
03

How We Use Your Information

We may use your personal information to:

  • Respond to enquiries and quote requests
  • Arrange chimney sweeps, installations and other services
  • Process and fulfil orders
  • Take and manage payments
  • Arrange deliveries where applicable
  • Communicate with you regarding your booking or purchase
  • Provide customer service and aftercare
  • Maintain business and accounting records
  • Improve our website, products and services
  • Prevent fraud, misuse and security issues
  • Measure the effectiveness of our advertising
  • Comply with legal, tax and regulatory obligations
04

Our Legal Basis for Using Your Data

We only use personal information where we have a lawful reason to do so. Depending on the circumstances, this may include:

  • Contract – where information is needed to provide a service, process an order or fulfil an agreement with you.
  • Legal obligation – where we are required to keep records or disclose information by law.
  • Legitimate interests – where it is reasonably necessary to operate and improve our business, provided your rights and interests are not overridden.
  • Consent – where you have specifically agreed to certain processing, such as some forms of marketing or non-essential cookies.
05

Payments

Payments may be processed through secure third-party payment providers and may include credit or debit cards, Apple Pay, Google Pay or other payment methods made available through our website.

We do not normally receive or store your full card details. Payment information is handled by the relevant payment provider in accordance with its own security and privacy procedures.

06

Analytics, Advertising & Social Media

We may use third-party analytics and advertising services, including services provided by Google and Meta, to understand how visitors use our website and to measure the performance of our marketing.

These services may use cookies, pixels and similar technologies to collect information about website visits, page interactions, devices, advertising responses and conversions.

Where required, non-essential analytics or advertising technologies should only operate in accordance with your cookie choices.

07

Facebook & Instagram Lead Forms

If you submit an enquiry through a Facebook or Instagram lead form, information such as your name, telephone number, email address, postcode and enquiry details may be passed to Chimney Sweep Fireplaces & Stoves so that we can respond to your enquiry.

Meta also processes information in accordance with its own privacy terms and policies.

08

Online Marketplaces & Sales Channels

We may also sell or advertise products through third-party platforms, which may include:

  • Google Shopping
  • Amazon
  • eBay
  • TikTok Shop
  • Facebook Shop
  • Instagram Shop

Where you make a purchase or enquiry through one of these services, relevant customer and order information may be shared with us so that we can fulfil the order, communicate with you and provide customer support.

These platforms operate independently and process personal information under their own privacy policies.

09

Cookies

Our website uses cookies and similar technologies. Some cookies are necessary for the website to operate correctly, while others may be used for analytics, functionality or advertising.

You can manage cookies using our cookie controls where available and through your browser settings.

10

Sharing Your Information

We do not sell your personal information.

We may share information with trusted organisations where reasonably necessary to operate our business, including:

  • Website and hosting providers
  • Payment processors
  • Delivery and courier companies
  • Accounting and professional advisers
  • IT and website support providers
  • Advertising and analytics providers
  • Online marketplace providers
  • Authorities or regulators where required by law
11

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing our services, dealing with enquiries, maintaining business records and meeting legal, tax and accounting requirements.

Different categories of information may therefore be retained for different periods.

12

Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information from accidental loss, unauthorised access, alteration, disclosure or misuse.

However, no website or electronic transmission can be guaranteed to be completely secure.

13

Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including:

  • The right to be informed about how your data is used
  • The right to access personal information we hold about you
  • The right to have inaccurate information corrected
  • The right to request deletion of your information in certain circumstances
  • The right to restrict certain uses of your information
  • The right to object to certain processing
  • The right to data portability in certain circumstances
  • Rights relating to automated decision-making and profiling where applicable

You also have the right to object to your personal information being used for direct marketing.

14

Marketing

Where permitted, we may contact customers or people who have made an enquiry about relevant products or services.

You can ask us to stop sending direct marketing communications at any time by contacting us using the details on this page or by using an unsubscribe option where one is provided.

15

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, legal obligations or the way we process personal information.

The latest version will always be published on this website.

16

Contact Us

If you have a question about this Privacy Policy, want to exercise a data protection right or have concerns about how your information is being handled, please contact:

Chimney Sweep Fireplaces & Stoves
Unit 4, Fenton Industrial Estate,
Stoke-on-Trent, ST4 2ST

Email: sweepandstoves@mail.com
Telephone: 07415 283865

Contact Us
Inside the Chimney Sweep Fireplaces & Stoves showroom for stove installation in Stoke-on-Trent
Stove Installation Experts in Stoke-on-Trent

Visit Our Stove Installation Showroom in Stoke-on-Trent

Explore our range of wood burning stoves, multi-fuel stoves and fireplaces in person at our showroom. We help customers across Stoke-on-Trent and Newcastle-under-Lyme see different styles, finishes and installation options before choosing the right stove installation for their home. Whether you need advice on stove installation in Stoke-on-Trent, a new multi-fuel stove installation in Newcastle-under-Lyme, chimney sweeping or flue lining, our experienced local team are here to help every step of the way.

“Brilliant service from start to finish. The team installed our log burner quickly and left everything spotless. You can tell they really know what they’re doing — we wouldn’t go anywhere else.”

“Booked in for a chimney sweep and was really impressed. Turned up on time, explained everything clearly and did a very thorough job. Gave us real peace of mind going into winter.”

“Had a new flue liner fitted and the whole process was smooth and professional. Everything was done safely and to a high standard. Friendly, knowledgeable and very reliable.”